Main Street Merchants’ Association
The Main Street Merchants’ Association was founded in 1992 as a collaboration of business owners that came together to promote a shared community interest along Main Street. Over the years, the merchants have provided a means to attract interest to the area through community events such as craft fairs, pet expos, an annual holiday celebration, and a Celebrate Yorba Linda event held in June. The Merchant’s Association is intended to provide a local attraction for residents as well as a philanthropic purpose with event donations contributing to Relay for Life, Food for Families, the Logan Foundation, and Caterina’s Club.
Recent development activity surrounding Main Street has spurred a renewed interest in tenancy. Property and business owners have taken note of the opportunities that lie ahead to reinvent this charming area in the center of town. New restaurants have recently been approved and property owners are looking for an occasion to bring a unique shopping and dining experience to the streetscape. To aid in the revitalization effort, the City has made many enhancements to the public areas, including new lighting, street furniture, pedestrian links, and signage.